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Re: [IP] Meter ads (was: mtm)
- To: email @ redacted
- Subject: Re: [IP] Meter ads (was: mtm)
- From: Mike English <email @ redacted>
- Date: Tue, 24 Sep 2002 08:38:07 -0500
- Reply-To: email @ redacted
- User-Agent: Mozilla/5.0 (Windows; U; Win98; en-US; rv:1.0.1) Gecko/20020823 Netscape/7.0
I agree at first glance this would imply that insulin shots are horribly
painful, on the other hand would agree that testing was far worse than
taking a shot. Since there target audience are diabetics, we are already
familiar with pain involved with finger sticks, so comparing sticks to
shots is probably not a good comparison.
Regardless of this advertisement, I had no doubt to buy the Freestyle
last night at 12:00am from the local Osco Drug, after some reject stole
my Freestyle meter kit and gym bag, hope he enjoys the sweaty socks and
meter supplies.... I'll was a little ticked last night, especially when
I was purchasing the meter I was feeling a little shaky, I was at 50
once I opened the new box, thank god for 24Hrs Pharmacies. Sorry to rant
on, guess I should attach the meter to me somehow, or get cured!
Laura F. wrote:
> the ad (non-celebrity) that bugs me the most is
>the Freestyle one where the lady is talking about how blood glucose
>testing used to be "barbaric" and "hurt worse than her insulin shots"
>(before she got the Freestyle meter, of course!) -- implying that insulin
>shots are horribly painful. Can those ads possibly be targeted at insulin
>users (who will probably just laugh because they know insulin shots are
>not that bad)?
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