[IP] Re: Got Islets?
Summer, Len and others,
The obscurity, strangeness, nobody getting it...
that's the whole idea. It's an advertising technique. It may not be some
people's taste, but nonetheless it works for a good amount of the population
that's why it's done. It creates intrigue and causes one to want to know more.
This technique is used on TV and in print ads all the time.
And as far as the whole think being that we don't have islets, that's the
whole point too.
We NEED them. You know, the Got milk? ads focus on people not having milk.
Too bad we can't just go to the market ;-)
Just this weekend alone in the time it took me to walk from the baseball
stadium in Oakland, CA to the train station and during the ride, two people
about my hat. One had diabetes. The other didn't. So the hat is creating
conversations with people who have diabetes and with people who don't. It's a
chance at educating the general public and at encouraging support and donations
through that education.
I believe that educating the members of the public who don't have diabetes is
a crucial part of building advocacy and finding a cure. And so, I wear my Got
Islets? hat and do many other things toward that goal.
dxed T1 9/92, pumping since 1/02
In a message dated 7/5/03 11:14:05 PM, email @ redacted writes:
<< Date: Sat, 05 Jul 2003 16:45:49 -0400
From: email @ redacted
Subject: Re: [IP] Got Islets ??
My thoughts to - alittle to strange - no body would get it - some would ask
yes we'd get to educate them but many othes wouldn't ask and wouldn't learn
anything. Quite frankly I still don't know what islet are and how they are
connected to diabetes and I've had it for 17 years.
But hey it works for some!
Summer (dx'd 1986 at age 4)
Pumping Nov.12/02 - Blue Paradigm
> -- i admit, i dont do cute.... However, i though my problem is I
> DONT "Got
> something else... if i wore that around anyone I know, they ask "
> "Bermuda or St. Thomas ?"
> cute ??... maybe..... But, a little obscure, to all but the
> initiated, isnt
> it ?? >>
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