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Re: [IP] JDRF ads


The point of the ads is NOT to instill guilt or fear into those living with
diabetes.  It is to encourage those who do NOT live with diabetes to learn
more about it.  Many people think that diabetes is as easy to treat as
popping a pill and they do not understand the dangers involved.  JDRF's
mission is to raise funds to find a cure for type 1 diabetes.  Nobody is
going to give money to a disease that is easily treated and non-threatening.


----- Original Message -----
From: "Sharon Brousseau" <email @ redacted>
To: <email @ redacted>
Sent: Tuesday, February 18, 2003 11:46 AM
Subject: [IP] JDRF ads

> My thought regarding the JDRF ads is that the uncontrolled diabetes will
> result in the loss of limbs, kidney disease, blindness that is true but I
> don't think the scare/guilt tactics are going to stop a person with
> not want to eat that candybar that leads to high blood sugar - I know that
> already. I was raised on the guilt principal all my life and now I resent
> those who attempt to impose guilt on me. I would rather see positive
> advertising on coping with a disease and making better choices for the
> meantime of dealing with the after effects of that candybar. Or better
yet, it
> the purpose of those ads is to teach me something then why not teach me to
> the better choice of something sweet - like fruit dipped in yogurt - it is
> sweet but it is nonfat. Off the soapbox now. Happy Pumping! Sharon
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